JOB SUMMARY
The Manager of Health Promotion is responsible for leading the design, implementation, and evaluation of health education and coaching programs that address key health issues and risk behaviors, advancing the organization's population health strategy. This role translates departmental strategic direction into operational program plans, ensuring measurable performance against key health outcomes, member experience, equity, and utilization goals.

Work includes overseeing day-to-day coaching program operations, resources, and workflows; establishing priorities; monitoring budgets, timelines, and participation targets; developing and maintaining policies and procedures; and managing vendor and partner deliverables as applicable. The manager collaborates closely with medical affairs teams to align outreach, referral pathways, and member engagement strategies for targeted populations.

This position provides direct leadership to health educators, setting performance expectations, supporting professional development, and ensuring consistent delivery of evidence-based coaching interventions. The manager serves as a subject matter resource for health promotion programming, uses data-informed decision-making and continuous improvement methods to optimize results, and drives initiatives that support sustainable behavior change and reduce disparities for priority populations.

JOB SPECIFICATIONS AND CORE COMPETENCIES
Oversee day-to-day coaching program operations, including staffing models, caseload/workflow design, documentation standards, and program protocols. Establish and maintain the program operating model (workplans, meeting cadence, decision logs), policies/procedures, and vendor/partner deliverables as applicable.
Provide direct supervision to health educators and assigned staff, including hiring and onboarding, goal-setting, coaching and feedback, performance management, training, and ensuring consistent delivery of evidence-based coaching and documentation standards.
Lead the design, implementation, and ongoing optimization of health education and coaching programs, ensuring alignment with organizational population health strategy and evidence-based standards.
Conduct or coordinate needs assessments using relevant data; synthesize findings with enterprise partners; and translate insights into an actionable coaching program roadmap, annual goals, and prioritized initiatives.
Develop and implement strategies to engage members and support program enrollment, participation, and sustained behavior change; define and maintain referral pathways and partner with medical affairs, marketing, and community outreach teams on targeted outreach and education campaigns.
Define program success measures and monitor performance using clinical, quality, utilization, equity, and experience data; evaluate effectiveness of coaching interventions; identify gaps and barriers to engagement; and lead continuous improvement activities with analytics, operations, and medical affairs partners.
Prepare and present routine and ad hoc status updates, performance summaries, and recommendations to leadership and governance forums.
Maintain awareness of applicable regulations, accreditation requirements, and emerging best practices in population health management; assess impact and recommend updates to programs, workflows, and measures. Other duties as assigned.

MINIMUM QUALIFICATIONS:
Education/Training/Certification:

Bachelor's degree in public health, health education, health promotion, nursing, social work, psychology, health administration, or a related field required.

Master's degree in public health, health education, health promotion, health administration, or a related field.

Certified Health Education Specialist (CHES/MCHES) and/or certification in health coaching (e.g., NBC-HWC) preferred.


Work Experience (Years and Area):

5+ years of experience in health promotion, health education, wellness, or care management, including designing and/or overseeing coaching or behavior change programs and using data to drive engagement and outcomes

Experience in managed care and/or public health settings, including partnering with clinical/medical affairs teams and community-based organizations to support member engagement and reduce disparities

Management Experience (Years and Area):

2+ years of people management experience, including direct supervision of health educators, coaches, or related roles; demonstrated ability to set expectations, develop staff, and drive accountability for quality and productivity

Experience with budget oversight and/or vendor/partner management; experience leading teams in a matrixed environment and supporting change management across stakeholders.

Software Proficiencies: Proficient in Microsoft Office (Word, Excel, PowerPoint) and reporting/visualization tools (Power BI or comparable). Working knowledge of care management, coaching documentation, CRM/case management, or population health platforms, with ability to define reporting requirements, interpret dashboards, and translate data into operational actions.

Familiarity with claims/clinical data concepts; ability to partner effectively with analytics teams on evaluation design and measurement.

Other: Knowledge of health behavior change principles and evidence-based coaching approaches (e.g., motivational interviewing, SMART goal setting) and ability to ensure consistent application across the team

Demonstrated program and project management skills (scope, workplans, timelines, risks/issues, dependencies)

Strong analytical and problem-solving skills; ability to synthesize performance data into clear insights and actionable recommendations

Experience with program evaluation, performance monitoring, and continuous improvement methodologies

Strong written, verbal, and presentation skills; ability to communicate effectively with frontline staff, leaders, and clinical partners

Demonstrated cultural humility and commitment to health equity; ability to tailor engagement approaches to diverse member needs and health literacy levels

Ability to manage competing priorities and deliver results in a fast-paced, highly collaborative environment.

Experience developing health education content, coaching curricula, or standardized protocols (telephonic, virtual, and/or in-person)

Experience developing policies/procedures, facilitating governance forums, and/or managing vendors/contracts

Experience with outcomes measurement and value-based initiatives


Job Family/Job Title Competencies
Coaching
Problem Analysis
Motivated
Decision Making
Leadership
Listening

List any additional competencies not indicated above:
Clear, concise communication across diverse audiences
Data-driven decision making and outcome accountability
Program management: scope, timeline, risks, deliverables
Staff coaching, development, and performance management
Cross-functional collaboration with various stakeholders

INTERPERSONAL SKILLS
Communicates clearly across levels; translates complex information into action.
Influences without authority; builds consensus and drives accountability.
Facilitates meetings; clarifies decisions, owners, timelines, and follow-up.
Navigates conflict; negotiates solutions amid competing priorities.
Builds trusted partnerships with clinical, operational, and community stakeholders.
Practices cultural humility; communicates respectfully with diverse populations.